Abandoned Cart Reminders

We use abandoned cart reminders to help you complete purchases you've shown interest in. If you add items to your cart but don't complete the checkout process, we may send you one or more reminder emails or notifications.

What data do we collect?

We collect the following data related to abandoned carts

  • Email address (or other contact information you provided): This is necessary to send you the reminder.
  • Items in your cart: This allows us to remind you of the specific products you were interested in.
  • Date and timestamp of cart abandonment: This helps us determine when to send reminders.

Why do we process this data?

We process this data based on legitimate interest. It is in our legitimate interest to recover lost sales and improve your shopping experience by reminding you about items you've shown interest in. We believe that this processing is fair, balanced, and does not unduly infringe on your privacy rights.

How long do we keep this data?

We retain abandoned cart data for a limited time, typically 30 days. After this period, the data is deleted. If you complete your purchase, the abandoned cart data will be associated with your order and subject to our general order data retention policy.

Who do we share this data with?

We use ShopWired as our e-commerce platform. When you add items to your cart, this data is stored securely within ShopWired systems. We access this data to identify abandoned carts and send personalised reminders. ShopWired acts as a data processor on our behalf and has processes in place to ensure your data is protected in accordance with GDPR. We do not use the ShopWired automated email marketing features for these abandoned cart reminders; they are sent manually by our team to provide personalised assistance and ensure you have the best possible shopping experience.

Your rights

You have the following rights regarding your personal data:

  • Access: You can request access to the data we hold about you.
  • Rectification: You can request that we correct any inaccuracies in your data.
  • Erasure: You can request that we delete your data.
  • Restriction of processing: You can request that we restrict the processing of your data.
  • Objection to processing: You can object to the processing of your data, including for abandoned cart reminders. If you object, we will stop sending you these reminders.
  • Data portability: You can request that we provide you with a copy of your data in a structured, commonly used, and machine-readable format.
  • Right to lodge a complaint: You have the right to lodge a complaint with. ICO.ORG.UK

Contact us:

If you have any questions about this privacy policy or your rights, please contact us at: data@7fiveyards.co.uk